Christmas is Coming! Anya Taylor-Joy in the Tiffany & Co. "Love Is a Gift" Campaign Like a Retro Movie Star

Tiffany & Co. is already getting us into the holiday spirit, with Anya Taylor-Joy once again in the lead role. The actress, known for her role in "The Queen's Gambit," returns as the brand's ambassador for the "Love Is a Gift" campaign.

Tiffany is already thinking about the holidays. Following the success of last year's campaign with Anya Taylor-Joy, the brand has once again tapped the " Menu " and " The Queen's Gambit " star to be the face of its 2025 campaign. The actress returns as the house's global ambassador, launching the season with the slogan " Love Is a Gift ."

Anya Taylor-Joy stars in the Tiffany & Co. 2025 holiday campaign. License: Press Kit / Tiffany&Co.

Jonas Lindstrom's 90-second film is a miniature about gift exchanges and the emotions that accompany them. A long white ribbon, winding through the frame, leads the actress to a place with iconic Blue Boxes , where, instead of jewelry , memories and moments of giving are hidden. The ribbon is the film's leitmotif—a metaphor for connection: it weaves the shots, guides the story, and ties the whole thing together. In another shot, the actress spins beneath a streetlight as snow falls lightly from the sky—winter fantasy in its purest form.

Anya Taylor-Joy stars in the Tiffany & Co. 2025 holiday campaign. License: Press Kit / Tiffany&Co.

The story ends at the iconic Tiffany & Co. boutique on Fifth Avenue in New York City .

Taylor-Joy wears house icons: the edgy HardWear (Graduated Link Necklace and Large Link Earrings in yellow gold with pavé diamonds), the minimalist T (bracelet, ring, earrings in rose gold), the geometric Knot , and the romantic Lock . The latter, which references an 1883 padlock, underscores the theme. - the durability of feelings. At a key moment, the actress also appears in the new installment of Bird on a Rock .

Anya Taylor-Joy stars in the Tiffany & Co. 2025 holiday campaign. License: Press Kit / Tiffany&Co.

Unlike many luxury campaigns, Tiffany & Co. doesn't overtly showcase its jewelry . The power of the design lies in its symbols: the blue box, which has become a promise of affection over the decades; the founding New York, whose rhythm and architecture weave through the narrative; and the iconic Fifth Avenue boutique, the culminating point of the story.